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Why Social Media Marketing


Some people have a hunch that social media or social media marketing is just a buzzword with no advantage in real and practical business scenarios, but businesses that have been using it are aware that it is the ‘next big thing’ in the business world with lots of advantages. Even several studies in recent years on social media marketing have quoted many businesses accepting that social media is an important tool to get desired results. According to them, the tool is beneficial is getting new clients and increasing their product sales. There are many other reasons too to use social media as a promotion tool, and some of them are:

To Drive Targeted Traffic

To gain attention of potential customers and make a product famous worldwide, it is necessary to reach the right audience. Through a social media page or an account, a company can contact the right people and let them inform about their products and services. Through regular posts, the customers can be updated with latest happening to a product.

Brand Recognition

Through social media, a company can make its product reach various regions of the globe without setting promotional events in real. Social media platforms can become a company’s voice and face and lure customers worldwide.

Fast And Reliable

Social media websites are the fastest way to reach the targeted audience and tell them about a company’s services and products. In addition, customers believe content posted on these platforms through the company’s right source.

More Opportunities

As social media allows a company to reach many customers at one time, there are high chances that even half opportunities can be transferred into full opportunities. By gaining trust of current customers, an organization can attract new clients.

About Various Social Media Platforms

Numerous social networking sites are now used to serve the dual purpose of not only networking and social connectivity, but also for businesses to expand their reach. While brands may post about their products on these sites through traditional means, they may also make use of the paid advertising options provided by most of these platforms. Some of the most popular social media sites considered viable for businesses and organizations include the following:


Facebook is clearly the largest and leading social media platform in the world with over 1.59 billion active monthly users. Thus, in addition to connecting with friends and family, the site offers the ideal platform for brands to expand their market and reach the target audience. Facebook ads further aid in building brand awareness and bringing audience to your company’s page. These paid ads are highly flexible and help one assess the effectiveness of their approaches through insights from Facebook’s metrics including audience demographics, page performance, and so on.


Twitter is another major social networking site which boasts of more than 320 million active monthly users. Although this site restricts tweets to consist of only 140 characters, businesses can profitably make use of them to convey their products and offers to customers. Brands can use this site to connect with prospective customers, convey information, answer queries, as well as indulge clients to shop directly through tweets.


Instagram is a unique platform based on the concept of sharing photos and videos. What makes this site unique is that it poses as highly functional for businesses which attract customers through pictures or videos about varying arenas of food, art, or travel. Multiple filters and editing features add to the convenience and ingenuity of this social media site.


Businesses cannot miss venturing into YouTube as it being the second largest search engine after Google, offers for a global and cost-effective platform to showcase one’s products. By simply creating a YouTube channel, one can upload informative as well as advertisement videos and garner likes and comments on them.


Another photo-sharing application, Pinterest has grown in a short time to become one of the best visual bookmarking applications. Businesses can pin their content on the digital bulletin boards for the audience to explore.


LinkedIn is one of the popular networking sites made for professionals. With over 400 million users, LinkedIn provides a global platform for businesses to find and connect with professionals and ideal candidates from their industry. Brands may even get their content boosted and display personalized ads to reach the desired professional audience.