Category: Online Business

There are so many online brokers out there that it may be difficult to land on a single one. It is difficult to narrow your search. Fortunately, there are a few factors for us to point out to you that may help make things easier for you.

There are certain red flags that should steer you away from some brokers. If we point these out to you, you should be left with a much smaller list of viable options. Let’s get started, shall we?

Visit ROSHI for more.

Does the Online Broker Provide Insurance?

Most professional online brokers will offer a minimum of $500,000 per customer in order to follow the customer protection rules. Some smaller brokers may not have as much insurance but these also tend to provide only small trading options as well anyway.

Make sure you look into all forms of insurance that your online broker offers. You never know what may happen. It is important that your money and trades are safe, no matter what happens.

Does the Online Broker have any Protection from Fraud?

Even the most experienced traders get hit with fraud from time to time. It isn’t something that you can just ignore, unfortunately. It is important that your online broker fully explains what you will be entitled to should anything happen. You may need to fill out some documentation, but it is still good to know that the protection is there.

What are Current Customers Saying About the Online Broker?

The best people to ask after an online broker’s performance are those who are already using it. Customer reviews are a good place to look into. A typical successful online broker will have a relatively high rating, somewhere in the 90%s. Of course, you can’t please everyone, but you will know that they have good support if the majority of people are happy with them.

Remove all online brokers from your list that don’t pass all the above criteria. This should significantly reduce the length of your list of potential brokers. Good luck and happy trading!

Check out these robo advisors reviews.

Are you looking to use YouTube to generate revenue?

Because of the 30 million users that visit the platform every day, it makes sense to use it to generate revenue. Your content is sure to get views there in one way or another. What’s great is that the popular content creators on the platform also made it viable enough for brands and corporations to start running their ads on YouTube.

This gives you all the more reason to try your hand at video content creation. However, most people don’t know about the implications of YouTube CPM. This is what determines how much you get on the platform.

Understanding this helps you optimize your content to please your audience, the platform, and the corporations advertising on it. Read what’s below to learn all you can about YouTube today!

What’s the Difference Between CPM and CPC?

What you need to understand first is that CPM is different from CPC. The latter stands for cost per click. This is an advertising model that’s sure to payout faster than most methods.

However, most visitors don’t engage in the advertiser’s website enough to make it worth their while. Some ads still run this method on YouTube, but there aren’t as many as before.

This is why most advertisers now opt for CPM, which stands for Cost Per Mille. Mille is an adopted term that means thousands, making CPM the effective cost of every 1000 impressions that an ad makes.

This way, the advertisers get as much as they invest in the platform. YouTube takes 45% of the ad revenue you get for every successful engagement in your video.

What Counts as Impressions on YouTube?

Impressions on YouTube can vary depending on whether the ad you see is CPC or CPM. If it’s a CPC ad, then impressions are as simple as a click. Some advertisers ensure that their websites get traffic through an extra step, though.

For some ads, they’ll only count the click as an impression if the user visits their website. This way, they can guarantee their website at least sees an increase in traffic. It also allows them the chance to entice the user to browse their websites even more.

If the ad is a CPM ad, then impressions get a bit more complicated. It only counts as an impression if the ad doesn’t get disrupted before completion. This means that the ad needs to play in its entirety no matter how long it is.

Any skipped ad won’t help the channel generate any revenue. This is why you must be careful in considering what ads you show in your videos.

Types of Ads on YouTube

There are basic types of ads on YouTube. These are the skippable ads, and the unskippable ads. Based on their names, it’s easy to tell how they’re different.

What determines whether they become skippable or unskippable, though, is their lengths. Most ads that are 10 seconds or under have the chance of being unskippable. This bodes well for the advertiser and the channel as the ad gives exposure and can’t get disrupted before it ends.

Some unskippable ads don’t guarantee revenue generation, though. They’re the ones that often come as CPM and CPC ads at the same time. You’ll see the CPC variant of the ad after the unskippable CPM ad plays.

They’re often only static images that entice people to click on them. You’ll need to engage with the ad for it to count as an impression for the channel.

Skippable ads are the ones that are around 15 seconds or more. They’re a crutch for the channel as they take up valuable ad space but don’t guarantee revenue generation. This is often because the current YouTube demographic loves skipping ads to get on with their videos.

If the ad appears in the middle of the video, though, they’re often unskippable and short. They’re also called bumper ads by the industry, or midrolls by some.

Calculating Your YouTube CPM Rates

If you want to calculate your CPM rates on YouTube, you must first get a Google Adsense account. This helps you get the metrics and data collected from the activity on your linked YouTube account. It’s also a great way for you to know how much you can expect from your next payroll from YouTube.

There’s a process involved in checking your generated revenue. You first go to the “Payments” section in your YouTube account. You’ll see the number of monetized views you’ve gotten over the past month here.

Go to “YouTube Analytics” to see how many monetized views you have since the last month. Keep note of the general number, not the specific number. Most of these views won’t count by the end of the month.

Take your revenue from last month and divide it by your total number of monetized views. Multiply that by 1000 and you should know how much you’re getting per 1000 views.

You can also use a YouTube CPM calculator to make this easier for you. You’ll only need to input 2 values that the calculator asks for this way. It will generate your CPM rate for you.

What Affects Your CPM Rates on YouTube

If you want to ensure that your CPM rates are at an all-time high, you must know what affects them on the platform. Here are some of the biggest factors that can influence your CPM rates.

Your Content

The content you show on the platform must be user and advertiser-friendly. This means that you have to keep it clean if you want to increase your CPM rates. It’s because explicit content will get demonetized by YouTube’s bots and pushed down in the algorithm.

This means that you won’t get any monetized views from the video. As mentioned above, monetized views are important in increasing the revenue you get per 1000 views.

To prevent this from happening, you must not promote guns, drugs, sex, or violence in your videos. Even profanity can cross the line and cause your video to become demonetized. These are what the platform considers as “non-family-friendly” concepts.

YouTube also pushes your content further down the line. This makes it harder for viewers to find your videos off of one search on the platform.

YouTube SEO

Speaking of searches on the platform, YouTube SEO is another factor that influences your CPM rates. YouTube has its own search engines that it uses to look for videos within the website. This makes it important to optimize your videos to their specifications.

One way of doing this is by using the keywords that YouTube considers high-value. Placing them in your title and video description helps it rank higher on the platform. You can also use it in meta tags to help the search engine know where to place your video.

There’s a lot of work involved in doing this, but it’s a great way to increase your expected revenue. If you don’t have the time, though, it’s best that you hire professionals to raise YouTube CPM rates for you.

User Engagement

The effectiveness of the ads on your video depends on how engaged your viewers are. This all comes down to the types of ads that get placed on your video. If you’re a gaming channel, there’s little chance that your viewers will find interest in fashion ads.

This makes it important to steer your content to the ads that your viewers will find engaging. Again, doing this is easy with the help of YouTube SEO.

The placement of your ads will also affect your CPM rates. Viewers won’t want an ad the moment your video reaches a climax. You can avoid these by placing the midroll ads throughout your video by yourself.

Geographic Location

Even where you live can have an impact on your average CPM. This is because the advertisers will pay more to have their ads played in certain countries in the world. These are often the US, the majority of Europe, and New Zealand.

Even the United Arab Emirates has the highest CPM rate of 8% above the global average. This is because advertisers recognize that their economies are more stable than most countries. Their investments are safe here as there’s a higher chance the viewers will engage with them and do business.

Regardless of where you live, though, YouTube’s cut of 45% won’t change. This makes it all the more appealing to start a YouTube profile when you’re living in one of the mentioned countries. You’re sure to generate more throughout your career than most people will earn.

Your Definitive Guide to YouTube CPM

Understanding the finer points of YouTube CPM is a great way to ensure your financial success on the platform. Use the guide above to learn all you need to learn and create the perfect personality on YouTube today!

Do you want to learn more about YouTube and how you can use it to market yourself? Check out more of our posts to learn all you can today. You can even learn how to find financial success on other social platforms, too!

A recent survey found that entrepreneurs spend 68% of their time running their day to day business tasks. They only spend 36% of the time on long term goals, planning, and other functions to help the business grow. If they could only afford tools and software solutions for businesses that streamline operations, they could save half the time spent.

There are different business software made for small businesses that need more efficient ways to manage their business tasks. You don’t have to worry about the costs because most of them come with free plans that you can scale as your business grows.

Accounting Business Software

Even when your business is in its startup stages, you need to track your income and expenses. Accounting software from Wave lets you do that as well as track sales taxes, send invoices, and scan receipts free of charge. With this software, you’re always on top of things with your payments for salaries, utilities, and suppliers.

The report’s functionality allows you to create and scan invoices and receipts in the system. It is one of the best bookkeeping software tools for business that needs to keep things simple.

Email Marketing Software

MailChimp offers you one of the best software for small businesses that need to send high volume emails every month. MailChimp Forever Free Plan allows you to send 12,000 emails every month to up to 2,000 email subscribers. If you need to send more than this, you can choose from a list of service tiers according to your needs and budget.

Social Media Software

With the many benefits businesses get from having a social media account, you’ll also need software for that. Get a social media tool from Qwaya if you’re going to do a lot of Facebook ads. This business software allows you to split your adsets, so you create lots of target adsets within a short time.

You can also get yourself Sendible, which comes with many features to make your social media posting easy. This tool is a huge time saver if you post a lot on various social media channels.

Data Management Software

You need data management software to manage, optimize, and secure your business data. You should get something that can integrate business applications from different organization departments into a single point.

One of the best data management software tools you can find in the market is the EDI software solution. This web EDI service offers reliable data management for small users with little technical expertise and big businesses with more advanced IT solutions.

Customer Relationship Management Tools

Many businesses fail at customer relationships because it’s quite complex and involves a lot of work. That’s not going to be a problem if you get CRM tools that best suit your business needs. Apptivo CRM is the best provider if you need a free starter plan for your business, and you can scale any time as your business grows.

Run Your Business Effectively With the Best Tools

You can choose from among the best business software listed above depending on your need, budget, and size of business. With the best choice, you’re assured that running simple tasks within your business will be easy and fast.

Don’t forget to check out our site if you need more help on tools to help you run specific tasks within your business. We’re also here to offer reliable tips and tricks that you may need for business growth.

There are many people that neglect to take care of their online reputations. Have you ever looked yourself up in a search engine (often Google)? What did it say? Was it even you that appeared or some with the same name or company name? Most importantly, was what you saw good or bad? More often than not, individuals and companies do not keep track of their online reputations which usually bites them in the behind a couple of years down the line. What are the next steps when you’ve discovered that your online reputation is negative, unhealthy, and hurting your sales and opportunities?

Contact an online reputation repair firm. Online reputation repairing often applies to business professionals and brands that have negative reviews and poor result(s) about them in search engines, usually Google. This means that you will have to consult an expert or expert team so they can reflect on the strategic possibilities for repairing your online reputation. Some of the various strategies used include search engine optimization (SEO), reverse SEO, and in the worst of cases, reaching out to the individual that posted the bad content or going to court to get that content removed. In any case, each can be an expensive alternative. Each takes time and effort. So before your online reputation gets to the point of repairing, it is essential that you’re actively manage your online reputation. It will cost less in the long run to have a healthy online reputation that it will cost you in the short run to get it repaired!

If you need online reputation repairing, contact the ORM expert using the link provided above.

The best way to manage the company’s help desk is to run it online. Using such a platform, you will be able to master all client requests all together, no matter where they came from. As we know, enquiries from buyers may be received via phone, e-mail, chat, social networking sites, as well as social customer portal. In order to manage all these channels of information, you can use bpm’online, a CRM platform. This cloud-based application offers businesses a wide range of tools for full-cycle service management, including a functional and user-friendly online help desk. Let us have a closer look at the way this system works.

Operation of Support Service Software

The services like bpm’online are in most cases include a number of necessary constituents, the most important of which are:

Tickets. It is a support request sent by a customer to the company’s employees. A patron can submit any ticket – an issue, a query, a feature request, an appreciation or just a greeting. As a rule, buyers send their requests by email, chat, or social networking sites. When the specialists of the online help desk receive a message, the system converts these letters into tickets. As for replies, they are added to the ticket, which already exists.

Categories. Figuratively speaking, it is a container that lets the system organize the tickets. Compare it to the folder on your computer – it is a convenient place for keeping all the pieces of information all together, assorted and investigated. Categorization of tickets allows the support service team work more effectively and quickly.

Technicians. These are the specialists who handle clients’ requests and communicate with them. Technicians or, as they are also called, “techs” or “agents” should know the way the company works, as well as the characteristics of the support service software they use.

Standard Online Help Desk Ticket Life Cycle

Normally, these systems operate in the following way:

1. A client submits a ticket to the customer support service. For this purpose, both web-interface and email can be used. The specialists of the company receive the request in the helpdesk-monitored mailbox.
2. The system informs the team about a new ticket through electronic mail or by other channels (SMS or push messages to their handsets).
3. The agent of the online help desk makes a note that he has “taken over” this ticket. It is the right way to show other technicians that he is going to handle this issue himself.
4. Interaction between the specialist and the customer can occur when:

• adding replies and updates inside the same ticket;
• attaching necessary enclosures (files, etc.);
• involving other people to the discussion (when necessary);
• in rare cases – escalating the issue to another specialist.

5. When the issue is resolved, the agent or the customer closes the ticket. Sometimes, the request can be added to the knowledgebase. The latter can be edited by the specialists, if necessary.

Tasks Solved by Online Help Desk

A profitable and functional platform should meet certain criteria. Take this fact into account when choosing a suitable customer service software. As for bpm’online, it has the following key features:

• Tracking the requests and keeping the specialists informed. The members of the support service team can share, supervise, and submit the clients’ requests. Besides, they can manage their own answers to the tickets, as well as the responses of their colleagues. With the use of customized data panels a company’s employees can review all pending issues in no time.
• Timetable scheduling. A good online help desk should have a calendar. It is necessary for scheduling issues, customers’ requests, as well as specialists’ answers. It is also useful for setting up the dates for the tickets, which do not require immediate responses. For instance, you can create a reminder about upgrading or installing new software, set it up for 2 p.m. Monday, and you will never forget about this task.
• Presence of a convenient knowledge base. If your online help desk includes a knowledge base, all the above mentioned problems and issues will be resolved much faster and easier. The specialists of your team will be able to find common solutions of the previous requests and use them, if they are likely to come up again. Moreover, having studied the system’s knowledge base you’ll prevent all possible problems from reoccurring. Such a databank will include possible answers to some of the most widespread issues, so that the members of the customer service will have no difficulties when handling most tickets.