Having a strong marketing campaign is essential, which is why you must keep up to date with the latest trends. Printed tote bags are an excellent tool to use as a marketing tactic for your business. So, why are they so beneficial and what benefits do they have?
Tote Bags Are Durable
Tote bags can guarantee long-term durability, even when they are used to carry heavier objects for long distances. This durability and reusability mean that as the consumer uses the bag again and again, your brand will be continuously advertised. Due to the durability, your bag will be able to increase brand awareness for a long time after the consumer purchased from you, leading to a long marketing campaign.
Aesthetics Are Versatile
On a tote bag, you can alter the main design to a seasonal marketing campaign, such as Easter or Christmas. Keep your current design the same and add seasonal icons to it. For example, you can add mistletoe, snow or a Christmas tree, which will instantly appeal to customers, as they want a limited and unique design.
Having the ability to alter the aesthetics is ideal, as you can engage your existing audience, but also look at expanding to a wider group of people. If your brand is sponsoring an event, tote bags are ideal to use; you can add branded merchandise inside, but also add the name of the event to the bag, making it more of a souvenir that will be cherished and used.
Tote bags are a popular reusable bag that can be used for literally anything. From food shopping, to carrying your lunch into work, to putting clothes in for a night away, these bags have a very long life.
Due to their reusability, these bags can do all the talking as they are used by consumers in a variety of different places. Therefore, it’s imperative that the design is eye-catching, but also clear as to what your brand is all about. Include a short but catchy slogan, social icons to increase social interaction and the website, allowing customers to find out more about you and even place orders.
What’s more, as they are reusable, this will showcase your brand in a positive light, as consumers will see that you are doing your part to help the environment.
A powerful marketing tactic is to use personalisation; use it in your email marketing campaigns to engage new and existing customers, or on your tote bag to make the bag more appealing. Adding hashtags and names are an easy way to make the bags personalised, making the customer want to keep the bag for longer. Create a bag that your customers can be proud of and set your brand apart from your competitors.
As you can see, tote bags are the perfect marketing tactic for your business. They’re durable, eco-friendly, affordable and easy to personalise. Create a design for your tote bag and start a successful marketing campaign, today!