Home Business What’s the difference between blogger outreach for businesses, and for agencies?

What’s the difference between blogger outreach for businesses, and for agencies?


Blogger outreach comes in different shapes and sizes, depending on your requirements. For example, a blog owner is more than capable of making relationships with other bloggers in the same niche, and then asking if they can share one of their articles on their blog. But, for business owners, it’s not so easy. It requires a lot of time and patience to search for the relevant blogs, to make contact with them and try and build a relationship which will end up with them being able to submit an article for publication on their blog.

Depending on the size of your business, you may only need to secure one blogger outreach placement per month, but if you’re a large business in a competitive field, you could be looking at trying to secure 30 or more placements for your business each month, and that takes a lot of time, a lot of effort, and a lot of patience. You may need to find and reach out to over 100 blogs in order to get 30 to accent your content, and then you need to create 30 incredible pieces of content to share on those blogs.

Blogger outreach for agencies is a different kettle of fish altogether. Internet marketing agencies have large numbers of clients, and clients in different industries. So when they look for a blogger outreach service, they need an agency who can not only deliver in bulk, but who also already have connections with bloggers in a number of industries, and writers who are capable of producing engaging content for a wide variety of niches.

When agencies look for blogger outreach services, they often get better rates than what the blogger outreach agency usually charge. As these agencies tend to order in bulk, and they place regular orders. Agencies who place large orders also need a system in place that allows them to effectively manage their blogger outreach campaign, and keep a close eye on how things are progressing. If you’re ordering 100+ guest post placements per month, things would soon get very confusing without a proper and efficient project management tool in place.

If you’re looking for agency scale guest posting services, then make sure you choose an agency who:

  • Provide Reliable Tracking: Ideally you will have access to some sort of live tracking report, which is updated as and when updates occur, whether that’s a link being placed, a piece of content ready for review, or target blogs ready for review. The last thing you want with agency scale guest posting is to place an order, receive no updates, and then just receive a final report at the end of the project with all of your links. If there were any errors or corrections needed, it’s much easier to do that sooner rather than later.
  • Bulk Pricing: As an agency, you place orders much larger and more regularly than the typical small business owner or blogger, and therefor, you should get a better price than the RRP the website places on their service. Most blogger outreach agencies will offer discounts of up to 20% for bulk and regular orders.
  • Customisable: As an agency, you may have certain metrics which you’ve promised your client, and those metrics may not be the default metrics the blogger outreach agency uses when they’re targeting blogs. So, make sure you pick an agency who allows you to set your own metrics and determine which type of websites you want your content placed on.
  • Approval On Content & Blogs: Some blogger outreach agencies don’t give you the opportunity to approve the content or the blogs they plan to target, this can be worrying for an agency. Make sure you select an agency who allows you to approve everything. After a few successful orders, you can go ahead and let them handle the project without the need for approval, but for the first few projects, it’s always best to approve things yourself to make sure that both you and the blogger outreach agency are on the same page.

Of course, as an agency, you could hire staff, train them, and have all of your blogger outreach done in-house. But, it’s not cost effective, especially when there are so many high quality guest posting agencies out there who already have great teams in place, and connections with hundreds of blog owners around the world. You will save yourself time and money by partnering with a guest posting service and making them an extension of your in-house team.