It’s time to be honest; when most people hear about dental implants, they cringe or wince. It’s pretty easy to see why!
From a dental and even a medical perspective, dental implants are amazing. They allow the replacement of teeth to be completed without movement, ulcers or sores, and they can be used to fit anything from a single tooth up to a full set of lower and upper dentures.
While it is a life-changing surgery for almost anyone who has it, it can be tough for even the most skilled dental surgery to sell. Why? Because the fitting seems terrifying!
So, if you are a dental surgery who is looking to attract patients to the idea of having an oral implant, what are some of the most effective tips to do this? Read on to find out!
Table of Contents
Educate Your Patients
Dental marketing via content is an effective strategy for educating potential patients and establishing expertise in dental surgery. Creating and sharing informative content about dental implants, such as blog posts, e-books, and newsletters, can help address common concerns and misconceptions about dental fitting. Content should focus on the benefits, long-term value, and success stories associated with dental implants. By providing valuable information, dental surgeries can position themselves as trusted authorities and build rapport with potential patients.
Indeed, it may even be worth creating short vlog posts for TikTok or YouTube to talk about the process of getting oral implants. This can be a member of your team talking or even an animation showcasing the procedure. Break down myths and misinformation in these posts and vlogs, or do a Q&A segment, to answer common questions that your team gets on social media. That way, you are showing engagement while also providing advice. Great!
Develop a Comprehensive Online Presence
In 2023, having a solid presence on the internet via social media, websites, and videos is crucial for marketing any service, including dental implants. Dental surgeries should invest in creating informative and user-friendly website segments on their main pages that highlight the benefits of dental implants. These pages and blogs should feature engaging content, such as before-and-after pictures, patient testimonials, and educational videos explaining the implant procedure. Implement search engine optimisation (SEO) techniques to ensure your dental surgery website ranks high in search engine results, increasing visibility to potential patients.
After all, as most people use the internet to search for services, nobody is going to trust dental surgery for something as grand as oral implants if you don’t have all of the presence online to back up your statements. So, contact a marketing team to help you build up your online presence.
Leverage Social Media Platforms
Are you even a dental surgery in 2023 if you aren’t on Facebook, Instagram and TikTok? Sounds harsh, but it’s the truth!
Utilising social media platforms is an effective way to engage with a broader audience and promote dental implant services. Dental surgeries should establish profiles on popular platforms such as Facebook, Instagram, and Twitter. Regularly posting educational content, sharing success stories, and encouraging patient reviews can help create a sense of trust and credibility. Engaging with followers by promptly responding to comments and direct messages also strengthens the patient-surgery relationship, helping you to build credibility.
To maximise the reach of your surgery dental implant promotions, you should seek to invest in targeted advertising. Platforms like Google Ads and social media advertising allow surgeries to specify their target audience based on demographics, interests, and location. Creating visually appealing ads that highlight the benefits of dental implants, such as improved aesthetics and enhanced functionality, can capture the attention of potential patients. Using strategic keywords in ad campaigns will increase your surgery’s chances of appearing in relevant search results.
If you are struggling to attract patients who would want dental implants, it can be worth investing in the help of an AI bot. These smart and interactive tools can help you to create targeted adverts and emails, which will help you to aim your oral implant offers to the right people.
Establish Referral Programs
Referral programs are an exceedingly effective marketing tool for dental surgeries to promote dental implant services. Satisfied patients can become powerful advocates for the practice, so all dental surgeries that can offer oral implants should implement referral programs where existing patients are incentivised to refer friends, family, and colleagues in exchange for discounts, gift cards, or other incentives. This not only encourages patient loyalty but also expands the customer base through word-of-mouth marketing.
Remember, this kind of marketing is tough to do by yourself, so aim to contact a marketing team who are specialised in dental surgery marketing to help you.