Are you looking for some fresh ideas to boost sales at your car dealership? Depending on the time of year, selling cars can be really easy or very challenging. Luckily, there are some great ideas to help increase foot traffic to your dealership and help your automotive sales.
Keep reading for some great tips for turning browsing into buying.
1 . Create a Great Website
These days you need to have a great website for your customer to browse your inventory online. This is a great way for the consumer to see what you have available before heading to the dealer in person.
If you don’t have a great working website you should make this a top priority. Make sure you create a mobile-friendly website. A large number of customers will browse your website from their phone and you don’t want to get them discouraged from a poor mobile site.
You should also consider adding a chat feature for your customers to ask any questions they may have, especially outside of office hours. This is a great way of avoiding sales mistakes such as having poor communication skills.
2 . Offer Incentives
To help you get your customers from browsing online to shopping in person you should offer an incentive online that can only be reimbursed at the dealership. This is a great way to get buyers interested in coming down and looking at vehicles, even those that they may not have been thinking about it before.
Social media is a great place to advertise your dealership. A lead form can be created so that the consumer can enter their name and information for a test drive and get entered to win a prize. You can then add additional entries for the prize if they purchase or lease a vehicle.
3 . Advertise Your Amenities
Your sales shouldn’t end after the customer has purchased their vehicle and left the dealership. You want to encourage them to come back for future purchases and entice new people to use your service department and not a local repair shop.
To help you retain your customers and gain new ones you should advertise the amenities you have to offer. Some repairs may take a while so you should create a comfortable waiting area for your clients.
Once you have everything in place you should then advertise these amenities to help set you apart from the rest of the competition. Some of these amenities might include a playroom for the kids, a cozy space to watch a movie, or a coffee bar.
Learn More About How to Boost Your Automotive Sales Today
These are some great tips for you to help boost your automotive sales. It is important to have a great website that has your current inventory. Make sure the site is mobile-friendly to accommodate the users who prefer to use their phones to search.
The next step to bringing the online customers into the dealership is by offering an online promotion that must be redeemed in person. Also, be sure to offer great amenities to keep your customers coming back.
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