Did you know that there are over 2.5 billion monthly Facebook users? That means that, if you own a brand or a business, you can’t afford to not be marketing on a site as popular as Facebook.
If you are already on Facebook, your main goal should be to increase your organic reach. But if you don’t know much about organic reach, doing so can be easier said than done.
The good news? We can help you out!
In this article, we’ll breakdown what organic reach is. We’ll also tell you 3 things that you can do to take your organic reach to the next level. That way you can get the most out of your Facebook marketing strategy.
What is Organic Reach?
So, what exactly is organic reach, anyway? Well, it’s quite simple: organic reach is the number of people who see your content without you paying for them to do so.
In other words, it’s content that reaches users just by existing, not by being advertised.
How to Boost Your Organic Reach
Obviously, organic reach is important as it costs you absolutely nothing to achieve. With that in mind, boosting your organic reach can be difficult, especially if you don’t know what you’re doing.
Below we’ve broken down 3 things that you can do to boost your organic reach fast. That way you can get more traction on sites like Facebook.
1 . Post Often
The best way to boost your organic reach is to post often. How often should you post? Well, that depends on your niche.
A good rule of thumb to follow is to post at least once a day. If you can post more, that’s very much recommended. Just be sure not to overpost, as you can cloud user’s timelines and turn them off to your brand or business.
2 . Post Media Content
Want to know how to start getting leads and sales with no ad budget on Facebook? Besides posting often, posting the right type of content can help you reach your goals, too.
Media content, in particular, does the best on Facebook. So, post plenty of pictures and videos and track your results so you can see what your users like the most.
3 . Engage With Users
Speaking of your users, if you aren’t doing so already, you should be engaging with your users on a daily basis. Doing this will not only boost your organic reach, but it’ll help you establish stronger connections with your audience.
A pro tip? Engage with every user that engages with your content. That way you can have a reason to be more active on Facebook.
Need More Help Boosting Your Organic Reach?
If you have a good plan in place, you can boost your organic reach in-house rather fast. Just make sure you follow this guide, and track your results closely, so you can make any necessary changes.
Looking for more marketing tips and tricks? Check back with our blog often for more advertising strategies and advice!