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7 Website Optimization Tools to Help Increase Conversions

What if you were missing hundreds or thousands of potential leads just because you haven’t taken advantage of website optimization tools?

It’s not enough to have a unique product or superior service anymore. You have to have a great website that promotes website conversions. Make it easy and simple to take leads and transform them into loyal customers or followers.

It’s time to bring your website up a notch. And the website optimization tools below can help you do that.

Keep reading and get ready to make the most out of your website.

1 . Unbounce

Unbounce offers premium analytic features for non-premium pricing. For just $0.99 a month you can learn how to increase conversions through analyitics.

You can also use unbounce to compare your conversion rates to other websites in the industry. That way, you can track your progress and the performance of new features on your site.

With an easy to use platform and simple user experience, Unbounce is a great place to get tips and insight on your landing page. The report will let you know if an image or graphic is causing the site to load slowly, or how you can utilize popups to improve overall conversion rate.

2 . Mobile Monkey

Mobile Monkey is a chatbot feature you can use to boost website conversions. Customers can interact with the chatbot to ask questions or get more information on a given topic.

You can use Mobile Monkey to generate leads and to transfer hot leads to a live agent. You’ll get directly connected with customers that are most interested in your product or service.

With Mobile Monkey you can segment your audience into categories to better tailor your content, promotions, or product sales. You can optimize conversion rates with very little effort by letting Mobile Monkey do the work.

3 . Decibel

Decibel offers a number of website optimization tools to improve your website, learn from your mistakes, and ultimately optimize the customer experience and conversion rate.

Decibel creates discover reports which includes meaningful information about your site such as pageviews, interactions metrics, a digital experience score, and any technical or experience issues. Sometimes it can be most helpful to learn what your site is doing wrong so that you can address it.

Decibel also has prioritization guide to help your company set priorities to fix any experience issues. Once your experience issues have been resolved, you can watch as your conversion rate rises.

Decibel is all about user experience, and you should be too!

4 . Lucky Orange

You’ve already set up a lead generation form but you haven’t seen the spike in conversions you were hoping for. Wouldn’t you do anything to find out what users are doing on the site and how they’re interacting with it?

Well now you can! Lucky Orange is an optimization tool that shows you a heat map to show where users are clicking, scrolling, and interacting with the site.

You may find that users aren’t scrolling down far enough on the landing page to see your lead generation form. So, you can move the form up and re-visit the analytics to see if the total website conversions is higher.

Lucky Orange is $10 a month but the analysis is well worth it.

5 . SimilarWeb

What it lacks in creative namesake it makes up for in usability. SimilarWeb is a good tool for businesses in a competitive market. You can use this optimization tool to pull reports about competitor’s sites.

With this tool you can discover which conversion strategies work best and implement them. This tool is especially useful if you are looking to increase your paid advertisements. You can find out where competitors are advertising and put money into those ad spaces that seem to be the most effective in generating and converting leads.

You can also use SimilarWeb to find out how other companies are utilizing SEO and content to draw in customers and model your site in a similar way. Even if you don’t plan to change your site, you can still see how you rank among other businesses in the same space.

Best of all – it’s free to sign up!

6 . Leadformly

Great conversion rates come from great lead pages. And Leadformly offers over 60 variations of lead forms. You can collect names, email addresses, or other relevant info from your leads quickly and seamlessly with the right form from Leadformly.

You can also use this tool as a way to perform testing on different lead forms. It uses an A/B testing method which is a way to randomly collect data and determine which version of the form users respond to better.

Leadformly has a data segmentation capability allowing you to easily convert leads. You can start a free trial of Leadformly and to see how it might benefit your website and business.

7 . Google Analytics

If you are new to conversion rates and optimizing a website, you might want to start with Google analytics. It’s a free service that gives you a basic overview of your website’s performance.

You can see the number of visits, purchases, and subscriptions. Best of all, you can track how many people click on your call to action (CTA) and how many actually complete it. Therefore, you can get an accurate picture of the conversions and what may be preventing users from completing the process.

The information is updated every 10 minutes and has an established reputation for accuracy. Give it a try and see what you can learn before jumping in and using some of the other tools above.

Choosing Among the Best Website Optimization Tools

There are plenty of choices when it comes to website optimization tools. And while any one of them can help increase conversions, you should pick the one that best aligns with your overall website needs.

Make the most of the analytics and website optimization suggestions to let your website do the work for you. Sit back, relax, and watch leads turn to subscribers and sales.

Want more marketing and business advice? Take a look at the other articles on our site!

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