A loyalty program is a great way to connect with customers. Marketers across various industries rely on customer loyalty programs to handle customer retention. Indeed, 64% of retailers say that this program is the perfect way to connect with customers.
Nowadays, the digital customer is quite sophisticated. This customer knows what they want and they are not impressed by poor customer experience. Note that a customer can opt to buy products from your competitors. Thus, it is a witty idea to employ unique programs such as the loyalty scheme to help retain them. This article explores the benefits associated with online rewards programs. Stay tuned and consider reading to the last word.
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Aim to improve the value of the Average Order Value
One of the primary targets of marketers is seeing revenues and profits go up. The perfect way to achieve this is by making sure the average order value of each customer goes up. Your referral program remains to be the right choice in executing this strategy. Ideally, you can offer different perks like same day shipping or even free deliveries for orders above the current AOV. In such a way, the customers can stretch a bit to qualify for the free delivery and other perks linked to the offer.
Based on what you know about your buyers, offer discounts. The buyers will be happy to spend more to leverage such discounts. Besides, you can come up with a VIP program that depends on the amount of money spent at your store. This strategic VIP program can feature various tiers to inspire the buyers to spend more just to gain access to the perks at the higher tier.
Make your brand stand out
The ecommerce marketplace keeps expanding. More brands are launched every year, and this trend is expected to continue. Thus, businesses with excellent customer experience will sell more. In addition, there will be increased competition, especially if your brand does not stand out well.
Therefore, you should start to distinguish your brand from your competitors. Make it so unique that no other brand can compete with it. For example, not all brands or ecommerce stores have a loyalty program. Thus, you can be ahead of most of them if you initiate such a program today. This loyalty program makes it easy for potential customers to choose your shop. Excitingly, you won’t need to be utterly worried about brands that compete with yours.
Reduce client attraction with a referral program
A whopping 92% of consumers are said to trust store suggestions from relatives, colleagues, or even close buddies compared to other advertising form. Considering the fact that online marketing costs keep rising, it is time to explore other more organic strategies of creating wide awareness about your brand. And that would be through the use of online rewards programs.
You can still use an online referral program that rewards those who invite friends and family to shop at your online store. You can promise: Invite your friends and get a discount on various select products at the store. This should be your online business mantra, and you will reap big.
Wrap Up
Customer loyalty programs are great tools for all marketers seeking to increase client engagement, retention of customers, and initiate growth for your business. Ideally, it would be a nice move to sustain the customers you have already acquired. This is because acquiring a new customer is getting more expensive than ever. And any online business owner who wishes to retain customers should employ a loyalty program that offers various unique perks at various tiers of membership.
