Instagram, Facebook, YouTube, and the likes: move over, there’s a new kid on the block! TikTok, a Chinese social network originally launched in 2016 but released in a stable way only in March 2020, is all the rage now.
This platform allows users to create and share very short videos (from three seconds up to one minute) that have all the potential to become viral. But if you think that TikTok is all fun and games, then you should think again.
In this article, we’ll show you how to use TikTok for business. Are you ready to make the most out of this incredibly successful marketing tool? Then read on.
Table of Contents
Get Familiar With the Platform
Because the stable release of TikTok happened less than a year ago, if you’re still unfamiliar with the platform you’ll want to start getting to know it a bit better before you explore the potential of TikTok marketing.
Create a personal profile, take a look around, discover other interesting and relevant accounts, engage in conversations, and find out what the current trends are. And if you’re a video newbie, then you’ll also need to play around with the various filming and editing tools that the app offers.
Become Hashtag-Savvy
If your brand has an Instagram account, you’ll definitely be familiar with hashtags, Well, the good news is that TikTok also relies on these little tools, pretty heavily! So, keep a close eye on the trendiest hashtags, incorporate the relevant ones into your posts, and participate in conversations that will make your brand stand out.
Post Often and Regularly
Things happen fast on social media. On TikTok, they happen even faster. For this reason, you’ll want to get in the habit of posting catchy, exciting content often and with regularity, in order to keep your followers engaged and stay on top of any new trend.
Pick Your Very Own Niche
Another crucial aspect to consider when filming clips for TikTok, is to remain within your own specific niche. Are you a food company? Great, then focus on creating food-related content.
Are you in the fashion biz? Make sure that’s reflected in what you post.
Engage With Your Audience
By posting compelling content regularly, and by selecting a particular niche, you’ll be in a great position to engage your audience. If you want to boost their interest, though, you’ll also need to communicate with them, tag them in your posts, and even launch challenges and fun games that make them feel more involved with your brand.
But how do you get other users to find out about you? Especially at the beginning, you might wonder how to get TikTok followers and how to get TikTok likes. If that’s the case, then you can learn more here.
How to Use TikTok for Business Is No Longer a Mystery
Now that you know how to use TikTok for business, you can get started with making the most of this exciting social media platform to raise brand awareness, expand your reach, and boost profits.
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